
The pandemic has caused a significant shift in how people consume content, with the growing popularity of OTT platforms leading to a reluctance to spend money on watching movies in theaters. Following his session on film editing at the Bengaluru International Short Film Festival (BISFF), Sri Crazyminds noted that the abundance of content available on mobile devices post-lockdown has affected people's attention spans, making it challenging to motivate them to leave their homes and go to a theater. The success of a movie in theaters now heavily depends on the strength of its content, as viewers are increasingly choosing to wait for OTT releases rather than making the effort to watch films on the big screen. Additionally, the rise of OTT platforms has made it easier for audiences to access legal versions of films within a few weeks, reducing the motivation to resort to piracy. Releasing a movie in today's landscape requires a sizeable budget, with around ₹1 crore needed just for the release process. Sri Crazyminds also highlighted the growing competition among regional film industries and the importance of strong content and effective marketing in attracting audiences to theaters.Around 400 movies are submitted to the censor board for approval, but only about 200 of them are eventually released in cinemas. I believe that all these factors together contribute to the core of the issue.